Silver Bullet
I'm currently in a time of noting various phases of my work history and I ran across this story in my life. The term "Silver Bullet" was used in reference to my work on pending legal cases. Several lawyers used the term as a result of my involvement in several of their cases. I had worked on several legal cases to create presentations in video form for the purpose of settlement negotiations. As a strategist and brand communicator, I was asked to apply those skills to create an effective summary of the issues with pertinent facts that would help the case to settle prior to the trial starting. (These were multi-million dollar cases.) The lawyers planned to use their legal approach while my presentation was to get to the "heart" of the issue. My personal goal was to cut through the volumes of legal paperwork to clearly communicate the issue, who it affected, what really occurred, and the result that was needed by the other party to ...